I only have one book to read for my marketing essay due on Wednesday and that is the book pictured above. Thus, the bane of my existence for this day was spent reading this book at the house and in the Bod. It's a fairly interesting read but there were 500 pages worth of text talking about, I guess what one can call, the dark side of branding.
Besides reading, I had my Business Strategy tutorial today. It went well enough although there were glitches. I wasn't surprised. I didn't write the best paper. However, he didn't completely hate it. We even had a very nice discussion. But I need to step my game up next week. And the week after. I'm going to pwn this.
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